Girlz 'N' Games #54: Come play my lord!
After 3-6 months of exposure to the banner ads for free online game, Evony, I could no longer resist drawing an Evony-themed Girlz 'N' Games comic.
So what's the issue, you say? Well, Evony is worth a bit of commentary because of its online advertising... it's highly misleading advertising.
You see, Evony is a strategic civilisation sim in the mold of Civilization and Age of Empires. You start with a medieval town, and assorted basic resources, and over time try to develop your settlement into a mighty economic and military power, while all the while defending against attacks from other players. It all sounds simple, straightforward and pretty damn derivative if you've ever played a similar turn-based or real-time strategy game before.
Recognising the dullness of the concept, Evony's advertisers adopted a marketing approach that, while not exactly dull, is as about as unoriginal as you can get. Blindly accepting the adage that "Sex Sells," Evony's advertisers decided to add a little sauciness to the marketing mix.
Over time Evony's online advertising has become increasingly sexually explicit, and irrelevant to the game - as this blog entry makes resoundingly, and amusingly, clear. Underwear, titties and pseudo-porn! Come on, guys, don't tell me that's all that's needed to sell you something?
You could argue that Evony's advertising campaign has garnered a lot of attention for the game, as well as click-throughs to the site. But surely generating all this excitement is a waste of time when the potential player gets to the site and realises they've been duped? Arousal turns to annoyance, and a hefty chunk of bad feeling develops towards the game, which in turn translates into mockery and much non-playing. So congratulations Evony on your Epic Fail!
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